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Marketing Approach: Funnel or Circle?

Karon Thackston discusses the idea of authors creating a marketing circle rather than the traditional funnel approach. I have to agree that keeping my readers informed and engaged is a top priority, but easier said than done!

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An Industry Pining for Bookstores | The Scholarly Kitchen

As brick and mortar book stores disappear, how does one “discover” new titles? Once discovered, what motivates the consumer to choose print or digital? Can we really blame Amazon, or are they just at the right place at the right time?

I do have to disagree with one of Mr. Esposito’s conclusions: I write because I have to and would do so even if my books didn’t generate any revenue!

An Industry Pining for Bookstores | The Scholarly Kitchen.

Reader survey results – Tools of Change for Publishing

The survey results are in! The good news: reading books in print is not as passé as I thought. The bad news: the pleasure I have always experienced  from spending hours exploring the shelves of a brick-and-mortar storefront is becoming passé.

Reader survey results – Tools of Change for Publishing.

If texting while driving is becoming a huge issue, imagine what the impact of this technology will be!

Gigaom

As consumer hardware goes, few items have had such an instantly polarizing effect as Google’s Project Glass, the concept smart glasses (or, to be more precise, augmented reality head-mounted display) that have become an omnipresent accessory for Sergey Brin. Granted, to call them glasses is a reductive understatement, though the company’s description isn’t much help either: “[a] technology that frees you to explore and share your world while keeping you in the moment.” Clear as mud? To the uninitiated, think of them as a small computer with a mini screen on a springy headband that sits above your eye.

Watch this Google concept video for a better idea (or to be utterly terrified):

While they were deemed stylish enough by legendary designer Diane Von Fürstenburg to put them on the catwalk, there’s still a very big split between those who instantly shout in horror and crow about security…

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