Chase Dittmer proves that the most experienced may not have the best insight. As a small business owner and writer, my challenge is how to expand my customer base to include the younger generations. Mr. Dittmer offers interesting insights into how to market using the various social media outlets. I’ve considered the demographics, but he points out that there are prime times as well. Hate to admit it, but I never gave that fact much thought!
Karon Thackston discusses the idea of authors creating a marketing circle rather than the traditional funnel approach. I have to agree that keeping my readers informed and engaged is a top priority, but easier said than done!
YouTube is an area of social media that I find the most challenging: when to use it, how to use it, and what level of professional videography is required? According to this article by Chris Atkinson, I may have been over thinking it!
Do I really want ads that are specifically targeted to me based on my past behavior? Call me old fashioned, but I prefer to decide what I need or want!