Chase Dittmer proves that the most experienced may not have the best insight. As a small business owner and writer, my challenge is how to expand my customer base to include the younger generations. Mr. Dittmer offers interesting insights into how to market using the various social media outlets. I’ve considered the demographics, but he points out that there are prime times as well. Hate to admit it, but I never gave that fact much thought!
Karon Thackston discusses the idea of authors creating a marketing circle rather than the traditional funnel approach. I have to agree that keeping my readers informed and engaged is a top priority, but easier said than done!
YouTube is an area of social media that I find the most challenging: when to use it, how to use it, and what level of professional videography is required? According to this article by Chris Atkinson, I may have been over thinking it!
After seeing this infographic I understand why I find social media so challenging!
Being a small business owner, I know that I need a presence in the world of Social Media. My problem, I don’t know what that means or how to determine if I’m getting any benefits from being there!
A number of these strategies could be modified to promote books, signing events, special book giveaways…as authors we need to be more creative in marketing ourselves!
I agree whole-heartedly with Mr. Kerpen. In this age of digital communication and self-publishing there seems to be a disconnect: “reality” writing should not translate into poor grammar, poor spelling, or just plain poor!
I have to admit that I created a LinkedIn account because it was one of those places that I knew I needed to have a presence, but this article sheds a whole new light on the subject!
Sounds like we all need to pay more attention to this social platform.